1.Audience? The audience is the casual gamer, ages 16-30 and people of same age interested in heavy metal music. Someone who has played games before but not a lot of them. Not a lot of time to invest in learning a huge control scheme. People who play web-based or mobile games.
2.Where? Online or on a mobile device. Would be found through game portals.
3.When? Requires full attention when being played
4.Why? Users want to hear good music. Work out their frustrations. Why would you play a first person shooter? Visceral experience of violence against your fellow man.
5.What aspect of the project? The controls the whole game. Gameplay is everything.